Let’s talk about something very popular, something that everyone has an opinion about, something that can be the most pleasant experience for some and an object of hatred for others.
Guess what it is?
This is so-called “mirror-looks”.
I’ve come across this headline while googling about #elevatorlook and #mirror selfie. Is it still as popular in the rest of the world as it is in Russia? For some girls and women (and men) it’s impossible to resist the temptation to take a mirror selfie for their Instagram while standing in an empty elevator. If you do resist, you have incredible willpower.
Have you ever thought about where it all started?
Why do elevators have mirrors?
It dates back to the 1950s, when elevators in office buildings were so slow that people began to complain they had to wait too long. Builders and engineers have come up with a wonderful solution. They installed mirrors in the elevators and near them so that people become distracted and the time they spent there seemed to move much faster.
Our English teacher has always told us that the British like standing in a queue because they are extremely polite and wherever they are they almost instinctively form a line. I’ve heard only two stereotypes about Russian lines. The first one is that we are rude and never stand in line. And the second one is that the lines are incredibly long in Russia. I know, these two complement each other perfectly. But it doesn’t matter because neither of them is true.
The answer is simple. We have mirrors, many mirrors, in our public spaces!
Numerous researches have confirmed that it’s not waiting time that matters; it’s boredom that makes waiting in line so unbearable.
Companies use distractions as a part of design for comfortable wait. So, mirrors at the airports and elevators, TV screens, magazines and reading materials in the lounge areas transform unpleasant wait into an entertainment experience.
Because it’s having nothing to do that drives you crazy, not the importance of your precious time.